Key Metrics When You Buy SaaS Companies

Financials to Watch

If you want to buy saas business online safely, you must understand key metrics beyond just top-line revenue.

• Customer Acquisition Cost (CAC): How much does it cost to get a new customer?
• Lifetime Value (LTV): How much does a customer spend over their lifetime?
• Churn Rate: How many customers cancel every month?

A low churn rate is the hallmark of a great SaaS business.